Archive for February, 2010

Environment Agency On Alert as Jet Stream Pushes Storms UK-ward

Saturday, February 27th, 2010

The heavy downpours experienced across Britain have accounted for the life of one motorist already, with more gale-force winds and torrential rain forecast to batter the south of the country during the course of the weekend.

The currently un-named driver, thought to be a 53-year-old woman, was taken downstream by flood waters as she attempted to cross a river on the North Yorkshire Moors in the Land Rover. During her attempt the Land Rover flipped over and eventually came to a halt under a bridge. Her body was recovered in Hartoft Beck following a four-hour search by teams of fire-fighters, divers and an RAF helicopter.

According the reports from the Meteorological Office parts of England and Wales could see anywhere up to 4cm of rain during the course of the weekend, along with winds of up to 50mph. The Met Office has also issue a warning that, following the last week of heavy rains and with river levels already running high, the further predicted storms falling on already drenched ground could result in localised flooding.

It is thought that the full moon could result in coastal flooding on high tides, particularly in eastern parts. Flood defences across the UK have been under constant assessment by the Environment Agency, and the agency expects to issue flood warnings over the coming five day period with a warning for members of the public to exercise vigilance.

The EAs head of incident management, Craig Woolhouse, confirmed that the Agency was continuing to closely monitor sea and river levels as a result of the forecasts for more rain. “Our teams have been placed on standby for the coming weekend”, he stated.

Despite the fact that the UK has endured periods of bitter cold, snow, frost and sleet, the recent winter has not been especially stormy. The current storm is somewhat unusual chiefly because it comes primed with tropical air. The storm itself originated some way off the African coast before drenching Madeira.

It was actually the second storm to strike the island, as horrific floods swamped Madeira just last week. It is the clashing of the warm tropical air with the colder northern air as it reached Portugal and France’s Atlantic coast that will give the storm its venom, which could result in winds of up to 100mph, which is the equivalent of a Category 2 hurricane.

This sudden burst is the result of something known as a Jet Sting, which occurs when very cold air situated high above a heavy storm suddenly descends to earth with a sudden acceleration similar to that of an avalanche, eventually crashing to the ground in an extreme gust of wind. It was this phenomenon that was responsible for most of the damage caused during the notorious October 1987 storm that afflicted southern England. The fact that the storm has taken an irregular path is due to the jet stream, which usually results in such high-altitude winds rushing over the UK during the winter, resulting in windy and wet, but mild weather.

The difference with this winter is that the jet stream has run far to the south of the UK, meaning that the Mediterranean coast has been soaked but the UK and northern Europe have been held in an arctic grip. During the coming weekend the jet stream has kinked, and is now running northwards to the UK and Western Europe.

For more information on the storms and what they mean to you be sure to check out TimesOnline.co.uk before hitting the road.

Land Rover Besting BMW’s India SUV Market

Friday, February 26th, 2010

Recent sales reports show that Tata’s Land Rover line-up is currently besting BMW in terms of SUV sales throughout India. Following Tata’s acquisition of the Land Rover title and its opening up of the whole line of vehicles in India early last year reports for January show a total of 26 units sold compared to BMW’s paltry 16 units. While this is still quite a bit shy of Germany’s Audi brand selling out 114 units it is a far cry ahead of Mercedes mere 6 units in the area.

Analysts attribute the recent sales increase and better market standing primarily to two factors: price and selection. An entry-level Land Rover vehicle, for instance, will cost consumers Rs 35 lakh while a top-end model will cost Rs 1.11 crore. BMW models, on the other hand, cannot be purchased for less than Rs 55 lakh. The amount of selection for vehicles offered by Land Rover is also much greater, offering the full line-up of models from the Discovery to the Range Rover Sport whereas BMW only offers Indian consumers the X3, 5 and 6 model SUVs.

These reports have met with a large amount of praise from UKs Tata executives, and additional plans are currently being made to expand Land Rover offerings to more cities throughout the country in order to capitalize upon the new market standing. Land Rover sales have even bypassed those of their other purchased line-up of Jaguar vehicles, the other title purchased with Tata acquired the Land Rover brand name.

Although SUVs in general are still facing an uphill battle in the global marketplace as more and more consumers are focusing on fuel-efficient cars and eco-friendly solutions many booming markets such as India and China are still showing promising signs of growth thanks to the boom of personal car ownership in the past few years. In order to fully utilise this Tata is focusing more efforts into these markets in particular in order to establish itself and its brands as a stable, reliable and consumer friendly supplier of affordable SUVs.

As far as market viability is concerned sales of luxury cars such as SUVs are expected to grow by as much as 15% this year throughout India and many manufacturers are scrambling to ensure that they are at the top of the list in consumer minds. To do this, however, many manufacturers are needing to develop factories within India to produce vehicles domestically as the majority of luxury cars currently being sold there are being imported as “completely built units”, or CBUs. This significantly adds to the cost of the vehicle due to trade tariffs and other transportation expenses that can only be circumvented with additional local production facilities that will take more time and company investment to develop. Still, Audi is looking to expanding its production into the local area in order to offer a domestically produced Q5 model in April and Tata is looking to do the same in the near future in order to solidify its market holdings and push forward as a leader in the coming months and years.

For more information on this story be sure to visit The Economic Times and keep up to date on all of the latest news.

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