In recognition of its excellent sales turnaround performance with consistent results, the Jaguar Land Rover Company has been conferred International Asian Business of the Year (UK) at the Asian Business Awards celebration held recently to honour the maverick businesses across industries in the Asian markets.
The company was singularly praised for its remarkable sales growth in both the domestic and foreign markets of India as well as for the sound investment made by the Tata Group which acquired the then ailing prestige British marques from the Ford Motors just two years ago in 2008. To say that its performance was stellar was more an understatement especially when one considers the difficult economic conditions of the times.
The remarkable and consistently steadfast progress that Jaguar and Land Rover has made in its selling efforts despite a local and foreign that was less than conducive is clearly evident from the posted $59 million in profits for the month of February 2010 – a 60% improvement from the previous 10 months that showed an aggregate 16% decline reflecting the height of the worldwide economic recession in 2009.
Its overseas operation was no less significant and is in fact a lot stronger as its global dealer posted remarkable sales growths as well. France had an 86% increase in Land Rover sales in France rose by 86% while those in Turkey grew by 162%. Even emerging markets in China showed sales doubling while sales in Brazil increased 75%. Land Rover sales in South Korea were likewise up 87% while in South Africa, sales got the most increases at 165% from the previous sales volumes. The more mature markets in North America showed a more modest gain at 18%.
Hosted by Eastern Eye newspaper, the annual Asian Business Awards forms part of the Asian Media & Marketing Group – UK’s largest Asian publishing house. They are considered the pre-eminent and most prestigious business awards that recognize and promote best practices and operating excellence across all industries dotting the business landscape in the emerging and stable Asian markets.
Simon Warr, the Director of Communications and Public Affairs for Jaguar Land Rover had this to say about receiving the award: “Jaguar Land Rover is delighted to be recognized as International Asian Business of the Year (UK) by the Asian Business Awards. Jaguar and Land Rover are brands that are recognized and admired across the world. Both have marvelous heritage, but they also have now a model line up that is the strongest ever. The reception to the latest generations of Land Rover’s Discovery, Range Rover and Range Rover Sport has been tremendous and there is already great excitement about a forthcoming new addition to the Range Rover family that will go on sale in 2011. Additionally, Jaguar’s all-new XJ is currently making news across the globe, building on the success of the XF sedan and XK sports cars.”
Now what else can be said when being praised by your peers? To find out more about it, visit the website lro.com.
