Archive for the ‘Customer Satisfaction’ Category

Land Rover achieves very high results in the J .D. Power and Associates 2009 Sales Satisfaction Index Study

Tuesday, December 8th, 2009

It is well known around the world that Land Rover are renowned for their hard work and attention to detail with all their vehicles. They put the up most effort into making sure all their sales go down well and without fault. They are also known for coming across as helpful and understanding when talking to them. It should come as no surprise there forth when it has been announced that Land Rover came 5th in the Sales Satisfaction Study which included all luxury brands.

Customer satisfaction is calculated by asking previous owners and buyers of Land Rover vehicles their thought on the overall experience they had from the start of purchasing to the first second they were out the door of the showroom. Over 48,000 people were questioned, and it just emphasizes how efficient and reliable Land Rover really are. There are five factors that are looked at when determining the overall level of satisfaction: Dealership facilities, the salesperson, paperwork/finance process, delivery process, and vehicle price. This is all added up and using various formula is turned into a number, which then you compare to that of other companies.

“Jaguar and Land Rover dealers deserve individual and collective praise for delivering such a superb shopping and buying process for our customers,” stated by Gary Temple, President, Jaguar Land Rover North America. “The top goals of this organization are to deliver world class quality products to our customers with a world class dealership sales and service experience. These high rankings out of 37 brands in the industry coupled with recent dependability and customer service accolades show all of our efforts towards these goals are paying off.”

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