Archive for the ‘General’ Category

Land Rover Expedition Team to Explore Fault Line Living Reality

Thursday, August 12th, 2010

A group of British explorers will be on an expedition to uncover just how people living in known fault lines around the planet live and face up to the unremitting challenges of setting their homes in potentially catastrophic locations along some of the planet’s known fault lines.

The Brits are Serena Davis, Tamsin Davis and Adam Whitaker who have received a ₤10,000 grant and a Land Rover Defender 110 from the Royal Geographical Society (with IBG) in Gaydon , UK .

The team forms part of the Fault Line Living group and is scheduled to depart August 3 from Harwick to mark the start of its epic journey beginning with Iceland and then traverse 15,000 miles to Iran , stopping by countries known to sit along the earth’s geographic fault lines.

Over a 12-week period, the team will document the issues facing the communities living on these fault lines.

Iceland is home to something like 78 earthquakes each day.  From there, the team will head to Greece, Italy, Turkey, Greece, and then to Iran  Along the chosen route, they will have the opportunity to work with local seismologists, students and select citizens in each country to investigate how the various communities learn and adapt to everyday risks they face living along these fault lines.

Tamsin Davies has this to say about the undertaking: “It’s taken months of preparation to get to this stage, and we are looking forward to getting started. Between us, we have already visited many communities that experience harsh geographical conditions on a daily basis. This expedition enables us to go beyond our existing work and create a detailed record of our experiences which we’ll share with schools and other organizations on our return.”

Dr. Rita Garner, the director of the Royal Geographical Society says that the project became a reality thanks to its 30 year partnership with the Land Rover Company.  The expedition will serve the society’s objective of promoting a “wider understanding of our world.”

Other expeditions carried out by previous award recipients include last year’s winner Atlantic Rising which is another team now navigating around the Atlantic Ocean along a 1 meter contour line that geologists forecast could be the new coastline after 100 years.

Land Rover’s partnership with the society is at the heart of its business activity which has been known to sponsor partners like the RGS-IBG.  Along with affiliate company Jaguar, the noted SUV marque is investing ₤800 million in developing sustainable technologies such as hybrid sources of power and applications for lightweight materials.  Its dedication to sustainability is seen with the manufacture of the Land Rover Defender 110 which gets carbon offset via ClimateCare running the Land Rover’s Carbon emission offset program in China , the Middle East, Sweden, Norway, Austria, Belgium, the Netherlands, France and the UK .

If you want to have regular updates on the Fault Line Living team’s progress, you can visit its website at faultlineliving.com.  And for added information, check out Go Beyond Bursary at rgs.org/grants.  For more details about Land Rover’s sustainability program you may visit landrover.com/ourplanet and for details about the Land Rover Experience visit Land Rover Training.

Enjoying the LANDROVERmax Festival

Wednesday, July 14th, 2010

Britain’s iconic 4X4 off-roader gets a toast with the LANDROVERmax, dubbed as “UK’s ultimate festival for Land Rover lovers.”  The event scheduled for the month of August, welcomes all types, models, colors, shapes and sizes of the 62-year old all-terrain, all-weather- all purpose 4X4 utility vehicle that is known as the father of the modern day sport utility vehicle or SUVs.

A Long Weekend for the Event


The LANDROVERmax event is expected to take place on a weekend stating on a Saturday, August 28 up to Monday August 30.  Day tickets cost £14 if purchased on any of the event days for adults, but if you get them in advance, it will only cost £10.   The long weekend promises to be a lot of fun combining camping, muddy entertainment and caravanning at the Stoneleigh Park, Warwickshire. There will be a parade of classic Land Rovers over the years and will include demonstrations of Land Rover owner and driver skills such as winching, off-roading and stunt driving.

Event Activities


Visitors to the event are enjoined to come in with their Land Rovers of whatever vintage and style and include modern day Range Rovers, Discovery and Freelanders.  They will have the rare opportunity to maneuver their own Land Rovers over an off-road terrain specially designed by the Land Rover Company and featuring what organizers promise to be an “exciting and challenging” course through wooded forests and hills.  For Land Rover owners who don’t want their prized possession soiled, this may not be for them.

The off-road course will each be one-hour sessions and will cost participants £12 per course which include the benefit of expert Land Rover marshals deployed to offer advice and assistance on the proper handling the Land Rovers through the tricky circuitous terrain.

The editorial team of the Land Rover Monthly publication will be on hand at all times during the sessions to provide off-road restoration assistance such as vehicle repairs and mechanical advice as well as showcasing some of the Land Rover vehicles featured in its magazine.

An alternate activity of Land Rover fans will have tent-pitching on the side or taking along a Land Rover caravan for three to six nights starting at £20 per night.  This is a value bargain at it already includes the entry ticket price to the LANDROVERmax shows.

Land Rover Lease Creates S4C Scandal

Tuesday, July 13th, 2010

When does a simple £1,000 a month lease on a Land Rover SUV spark some scandal?  When it’s made by a Television station that’s pleading poverty. Executives of the Welsh television channel S4C (Channel 4 Wales) went under fire from its audience after the station leased a Land Rover Discovery for its Welsh language program Cefn Gwlad.

S4C anchor man Dai Jones will be using the leased SUV for visiting farm locations for his S4C program. He also hosts a couple of other programs for the station, Rasus and Fferm Factor.   It is estimated that he makes about £185,000 annually from these programs.

An ITV Wales spokesman says that “We ensure that the most cost effective and economical ways are followed when purchasing goods and services. This was the case for the long term hire of a suitable vehicle for the services of the programme Cefn Gwlad, a countryside programme that offers challenging filming locations around Wales throughout the year.”

An Insider Comments

A station production insider called the Western Mail to say that “It is a crazy waste of money to have leased a vehicle at £1,000 a month.  

It’s true Dai travels all over Wales to visit remote farms of the countryside, but that doesn’t justify leasing a Land Rover Discovery. Any car will take you to a farm. If it’s a rocky terrain, you can use farmer’s tractor.”

“S4C is pleading poverty and telling production companies they will have to tighten belts. What sort of message does this send out? They should use the money they get more wisely.”

Funding Cuts Notwithstanding

S4C funding comes directly from the Department for Culture Media and Sport in London. Since being established in 1982, the station has benefited from generous funding increases with grants tied with inflation.

But after the Conservative/Liberal Democrat coalition came to power last month, with Jeremy Hunt as the new Culture Secretary, there have been concerns whether its inflation-adjusted funding will continue.  S4C already took a “voluntary” funding cut of £2m for 2010, leading to speculation that the station will no longer enjoy immunity from future public sector funding cuts.

A senior TV industry insider intimated to the Western Mail: “S4C must be careful not to give the impression that it uses public funds unwisely”.

Jones, 66, was already a TV celebrity, hosting a family quiz show Siôn a Siân, when he took over the Cefn Gwlad shortly after it started airing in 1982. He also hosts a Sunday gala program for the BBC Radio Cymru, the Ar Eich Cais.  Seen as a larger than life personality, Dai Jones is also a tenor, having won the riband prize from the National Eisteddfod back in 1970.

Range Rover Enters Middle Age

Tuesday, June 15th, 2010

Surviving six changes of ownership in its lifetime, the now iconic Range Rover SUV celebrates 40 years of its existence on the road this week.  It was on the 17th of June 1970 when British Leyland launched the first generation Range Rover off-roader as a more comfortable and upscale version of its already famous Land Rover that was scheduled to end its line.  The Range Rover remains in production to this day

It didn’t start out as a luxury 4X4 and had relatively spartan appointments by modern standards, but the first Range Rover was a landmark in the emerging Sport Utility Vehicle (SUV) category of road vehicles that would soon see a marriage of luxury road sedan and sporting off-road 4X4 utility vehicle.  It had the seeds to become the world’s first true “luxury” 4X4 off and on the on the road and became a sensation as a British icon on the road and earn the name today as the Range Rover Classic.

Even from the start, the first generation Range Rover carried its signature squarish exterior and formal stance inherited from the Land Rover’s rather upright and very British demeanor.  It only had simple vinyl seats with molded rubber for its floors and plastic dashboards you can wash with hose.  Features that would define it as a luxury SUV like air conditioning, power assisted steering, carpeting, leather/cloth seats and interior wood trims were only fitted much later in its 25 year of production.

Land Rover’s Managing Director Phils Popham has this to say about its Range Rover line.  “It’s really 4 vehicles in 1.  It’s a luxury motor car, a leisure car that can go anywhere over highways and no-ways, a high performance long distance tourer and a cross country utility vehicle.”

The “father” of the Range Rover line, Charles Spencer King, a former engineering chief of the company recalls that the Range Rover was designed “to combine the comfort and on-road finesse of a Rover saloon with the off-road muscle of a Land Rover.  Nobody had done it before and it seemed worth the try as Land Rover was in need of a fresh new product.”

1995 saw the next generation Range Rover enter the markets with an updated Rover V8 engine and the option to use BMW’s V6 turbo diesel with the first electronically controlled diesel injected engine for the brand.  Needless to say, it was at this time that the marque went out of British hands into Bavaria’s premier car company BMW that promptly gave it more “German” engineering.  It was positioned way above the Land Rover Discovery and was more luxurious than the Mercedes Benz G-wagen.

By this time, the Range Rover name has firmly etched it enviable place as a topnotch luxury 4X4 that commanded a premium anywhere it was sold.  In 2002, the new Land Rover owner Ford launched the 3rd generation SUV flagship initially developed under BMW.  Today, the Land Rover and range Rover marques are owned by the Tata Motors Group and maintain its factories in Solihull, England. By the end of 2010, there will be a new Range Rover “baby” to debut at the Paris Motor Show.

It is interesting to recall the roots of the Range Rover in the context of its selling price.  You could have one for £1,998 in 1970.  Today, you need to shell out £66,095.for a base model.

Off Road, On Road Excellence in Range Rover L322

Sunday, May 9th, 2010

After several change in ownership, the Land Rover is now with the multinational Tata Motors of India. The change in the hands did not diminish the Land Rover’s leadership when it comes to off road technology. On the other hand, it has managed to marry this tough badge with distinction in design and elegance. Balancing both aspects has been effortless for Land Rover and has successfully produced automobiles that are both powerful and beautiful.

Off Road Excellence

The Range Rover L322 comes from a family that has a history of off-road durability. Its famous brother, the Defender continues to serve military and business fleets that deal with inclement weather and unforgiving terrains. It is also said to be the Queen’s choice of wheels when she has to drive around and inspect her estate in Balmoral.

1970 marked the coming into being of the Range Rover. An off-road that is meant to also provide the comfort and elegance sought after by an emerging crop of leisure off roaders. So far, there had been three generations of the Range Rovers. The first generation vehicles are referred to as the Range Rover Classic which sports the now defunct box shaped body. The Classics are now sought after cars due to their durability and iconic status in the motoring world.

The name “P38A” was given to the second generation of Range Rovers to give it a distinction from the classics. The Range Rover L322 is the most recent and the current generation of Range Rovers. The current version is equipped with the standard off road, all wheel drive that is characteristic of Land Rover cars, as well as modern technology expected of today’s SUVs. The Range Rover’s imposing mass also exude power and safety and is substantiated by the Land Rover off road technology acquired through years of off road excellence.

On Road Elegance

The Range Rover was originally a car that is meant to work hard in off road conditions while providing comfort and style demanded by car buyers. True to its tradition, the latest Range Rover L322 is a mix of traditional off road power and modern day posh that is suitable for both the harsh roads and uptown establishments. The newest version was given a face lift with a better looking and wider car grille, rear bumper and LED head lights and tail lights.

Skin deep, the newest Range Rover L322 has two new engines that are designed to increase fuel efficiency and lessen carbon emission. It has a monocoque structural frame for easier handling as well as four corner suspension that allows ride height adjustments depending on the terrain. It runs on automatic transmission.

A touch of modernity on the dash board is evident in the liquid crystal display (LCD) in lieu of the gauges that used to grace the dashboard of older cars. An impressive multi camera system is also integrated in the interior. It gives the driver a detailed visual around the vehicle and is meant to help minimize potential accidents.

To know more about Range Rover visit: carmiddleeast.com

The Ultimate All Terrain Vehicle: Range Rover Sport

Saturday, May 8th, 2010

The imposing built of the Range Rover Sport belies its true nature. Like an agile athlete, it is surprisingly light footed despite its bulk. It combines posh looks with dauntless off road capabilities. Car buyers looking to project a posh image and at the same own a utility vehicle that works hard should turn to this latest Range Rover variant. The All Terrain System is its most outstanding feature but there is more to this car than you would think before reading this.

Better Engine Power

Beneath the imposing exterior and big brother look, the Range Rover Sport is closer to the Discovery. Like the Discovery, it has a monocoque chassis and double wishbone suspension that accounts for better ride and more manageable driving. The latest of the Range Rovers has a 242 bhp 3.0 liter twin turbo diesel engines.

These were developed in house with partner company, Jaguar. With this horsepower underneath, the Range Rover no longer have to play second fiddle to other bands dominating the SUV market.

The diesel make utilizes sequential turbochargers that provide smoothly flowing power and torque by delivering a huge 500Nm from idle and 600Nm when it gets going. The gas engine pumps 625Nm aided by its twin-vortex supercharger and advanced variable camshaft timing system. Both engines are considered to be among the best power generators in the world today.

Truly All Terrain

The Range Rover Sport also features a six speed automatic gearbox that has been improved to facilitate faster shifting and take advantage of the better engine torque that is generated by the latest models. The gearbox also has an intelligent Sport mode that adapts to driving styles of users. The Adaptive Dynamics System continually optimizes the settings according to road conditions to achieve the best possible degree of comfort. So if you want a car that is good on road and works hard off road, the Range Rover Sport is for you.   

It has the standard Terrain Response System that helps to get the best out of the vehicle as it cruises whether on road or off road. Having this is like having a driving expert sitting beside you as you drive. There are five terrain settings to choose from via a rotary knob.

One is for general diving condition which you commonly use when driving leisurely. When the driving gets tough, there is one for slippery conditions dubbed as “Grass/Gravel/Snow”, then there three off road situations called “Mud and Ruts”, “Sand” and “Rock Crawl”.  Now, here’s a truly all terrain vehicle from Land Rover.

Love the Environment

Environmental concerns need not be a reason to forego the joys of leisurely driving. Land Rover made sure that you get a very efficient engine given the Range Rover Sport’s size and capabilities. The 3.0 liter engine drives at 30 miles per gallon (mpg) and with CO2 emissions of 243g/km. The 5.0 liter variant is less thrifty at 39 mpg and emits 353 grams of CO2 per kilometer.

To know more about Range Rover visit: carmiddleeast.com

The Finest Four Wheel Drive: The Range Rover Classic

Friday, May 7th, 2010

The modern and handsome Range Rovers now may dominate the roads but supporters of the original, the Range Rover Classic, is still aplenty. In fact, it still commands a considerably high price in the used cars market despite the boxy shape and obvious age. The original Range Rover is truly a success story. Back in 1970, it was heralded as an icon of modern sculpture. The car also holds a record for impressive international appeal.

It sold around the world, in Japan, USA, Canada and Australia, and the demand has always been higher than what the industry can churn out. Both technically and market wise, it is the world’s finest four wheel drive ever.

Such appeal has made it one of the British Motor Industry proud collections. The final unit, before the production line was laid to rest is now part of the British Motor Industry Heritage Trust Collection that is found in Warwickshire.

Versatile Drive

Versatility is one of the Range Rover Classic’s strongest suits in its heyday. It has got great off road capability and style that only Range Rovers can rival. You can drive atop a mountain or to the steepest valley, then to the car wash and the opera on the same day, parking without shame beside the Jaguars, Mercs and Rolls – Royces.

First built as a practical and tough utility vehicle, the Land Rover company responded positively to the growing market of recreational off-roaders and thus evolved the SUV that can be practically in every facet of the family’s varied activities.

Owning a Classic

A lot of people who can afford a second car and let them stay in the garage for more than three fourths of its useful life go for the Range Rover Classic. This is not to say that the Classic is nothing but a mammoth glorified only by its past. It is the cost of the Classic that makes a lot of enthusiasts cringe. The unit, though old and used, is more expensive than any other old cars. Replacement parts are very expensive and had to come by. So owning a classic can be quite restrictive.

In the 25 years of production life of the Range Rover Classic, many build quality and production problems have only been sorted effectively in the 80s, and it only got a bit plush beginning the 70s. Some models before the 70s have interiors that you can hose down with water.

So you can imagine how that looked like. So if you are planning to add one to your collection of classic cars, it is better to limit your choices to the post 1990 models. These cars are epitomes of what is called the finest four wheel drive in the globe. The Range Rover Classic is a modern day classic that will surely remain to be a big thing in the future. So if you can afford to own one, there is no reason why you should not get one now.
To know more about Range Rover visit: icliverpool.icnetwork.co.uk

Freelander vs Defender: Who gets the Royal Nod?

Wednesday, May 5th, 2010

If movies are to be believed, the Queen herself is in love with the Defender. Despite Charle’s insistence in buying newer rovers, she is quite at peace in driving her trusty military green colored Defender 101 when in her Balmoral estate.

She even assessed the damaged it sustained after she went rather too quickly over a stream joking that she was a trained mechanic during the war. This is contrast on what we have in mind when it comes to royal driving. I personally think that a stately Rolls-Royce is better fit for a queen.

But this is in the movie and the lines where delivered by actress Helen Mirren. On the other hand, the debate of Defender vs. Freelander must have been an on-going one for members of the royal household, who is known to own a fleet of Land Rover vehicles.

The Defender

The Land Rover Defender is a legendary Land Rover which was first introduced in 1948. By then, it was only known as the Land Rover. With the introduction of the different Land Rover SUVs and pick – ups in the 80s and 90s, it acquired the name the Defender to differentiate this utility vehicle from the “lifestyle” 4 wheel drives that the company also introduced.

It can then be considered the original Land rover and has been used for decades as a utility vehicle for many purposes. The Defender is a familiar fixture in many African safari movies as the ultra dependable all terrain vehicle for an expedition.

In real life, it is indeed the top choice for expeditions. It also has a wide variety of uses in agriculture, industry and the military. Some models and special editions can be used as fire engines. If your business is about inclement weathers, unforgiving terrain and have to hurdle ever changing conditions and situations, then the Defender is the right one for you.

And if you have an estate as vast as of that of the Queen, then for sure, you will come to love the Defender as a multi-purpose vehicle. So in a battle between the Freelander vs. Defender, you cannot fault the Queen if she so chooses the Defender.

The Freelander

The Land Rover Freelander is a consumer mini-SUV aimed at competing with the Toyota RAV 4 and the Honda CRV. It was introduced in 1997 in the UK and in 2001 in North America. It does depart from many Land Rover traditions. It has monocoque body, unlike the Defender, and is the same as many modern cars produced today.

It also spots a modern look that is rather consumerist than utilitarian. It is said to be not a “proper” Land Rover but simply a car. But it retains many of Land Rover’s outstanding features such the Hill Descent Control (HDC), the all wheel drive ability and its vulnerable component lifted way high out of harm’s way.

For sure, in a debate on Freelander vs. Defender, the young Royals would likely choose the better looking urban smart Freelander.

To know more about Land Rover Freelander visit: independent.co.uk

iPhone Celebrates Land Rover and Rugby

Wednesday, April 7th, 2010

First, it’s Land Rover’s website getting spruced up to excite its prospective clients, then you have rumours about new Rover products coming to market soon, if not later down the road.  Then you have news about its excellent sale performance around the world, punctuated by a new management team with a new CEO right from GM’s European operations.  Now you have Apple joining in the celebration.

The Guinness Premiership iPhone application, developed in association with the Jaguar Land Rover company of Tata Motors, is making a hit among mobile phone application users not only in the UK where the prestige road marques had its roots, but everywhere else that the iPhone is used.  Now that means worldwide.  Since its upload on the app store, it has over 62,000 downloads in 42 countries around the planet including Singapore, Saudi Arabia and United States.  It had more than 40,000 download in the first six weeks after its launch alone and with 1107 downloads on Christmas day of 2009.

The hit phone application provides the latest live rugby news, result highlights, team news and developments and scores about one of the world’s most popular and competitive leagues right after the action wherever and whenever it happens.  It is the Land Rover iPhone application that has now attained the position as the second most downloaded sports application as well as the 21st most downloaded general application from the iTunes store.

Rugby fans who are iPhone users have welcomed the downloadable application and its access to live news, hailing it as: “the best sports news app” and “a must for rugby fans”.

Harlequins and England star Ugo Monye has this to say about the downloaded apps on his iPhone. “A great introduction to the Guinness Premiership. It has everything a fan needs for keeping track of their team and the league as a whole. The live scoring works really well and I can guarantee you’ll see players using it as much as the fans.”

This is yet another marketing milestone that is sure to bring the Land Rover name to more people with incalculable promotional presence that could translate to future sales for the recovering SUV and sports car brand.  This essentially cements Land Rover as the official vehicle of the Guinness Premiership.

It is clear that Jaguar Land Rover partnered with the Premier Rugby to identify the one service that can provide supporters “the ultimate rugby companion.” The current download statistics clearly that this service is a success in fulfilling that objective as planned.  The statistical data not only provides clear testimony of the popularity of the sport but also the clever application design on the most popular mobile gadget on the planet.

Designed with rugby fans in mind, the Land Rover iPhone app can run on both on the iPhone and iPod touch which with their widest market shares, ensure that rugby fans around the world can enjoy free access to the sport’s live facts and figures. The Land Rover iPhone app is free so you can download it now.

Land Rover’s UK Marketing and Communications Manager, Mark Beamont has commented: “We are delighted to see how well received and popular the app is. We set out to provide dedicated rugby fans with a well designed and beneficial service so it is great to see the reaction it has had. We now hope that this latest innovation means that supporters with iPhones remain in touch with the Guinness Premiership wherever they may be.”

Find out more about it at carpages.co.uk

Land Rover Gets Intuitive with a New Consumer website

Wednesday, April 7th, 2010

There’s a new automobile website designed to delight both curious surfers and prospective customers with a truly unique online experience in choosing the car you want.  It’s the new Land Rover website at landrover.com.

The British marque now owned by the Indian conglomerate Tata Motors has launched the new state-of-the-art website with incorporate stunning images with a fresh intuitive design layout that enhances navigation through its pages to start with.  Once in, you get a more interactive content and richer information on all current and forthcoming Land Rover products and accessories. The newly launched website lets your explore Land Rover vehicles online with unparalleled ease and interactivity.

Anthony Bradbury, marketing director for Land Rover UK has this to say about its new website: “We are seeing a shift in the purchase process, with more customers researching cars online with a visit to the dealership being the final step. Therefore, having a clear user friendly website is vital to help potential buyers access our class leading product line-up.”

What makes the new website a stand-out and fun to use is its  ‘Build and Price’ section that configures any model you choose.  Surfers and prospective clients can now customize a vehicle of their choice with styling details like wheels, interior colour trims and accessories, body colours, in tandem with other optional extras offered on specific vehicle models. The site features include a 360° viewing of the vehicle that allows you to see your customized Rover with detailed technical specification and a price calculator that itemizes each costed custom feature you’ve added to your personalized build in the summary page on the site.

Once done, these personally configured details can be shared with your friends on social networking sites or emailed to them, printed out as hard copies or sent to a local Land Rover dealer nearest you so you can arrange and schedule a test drive.

Right now, some of the ‘Build and Price’ pages are still “coming soon” in its website but this should be out soon.  There are other features on its new site like drop-down pages featuring images of the many accessories for each featured model that can be expanded for more detailed viewing.

Just when most other websites are getting more sophisticated and user-friendly navigation and format presentation, car sites have been mostly left behind with bland static formats and this new Land Rover site aims to correct this impression.

It joins the e-commerce crowd that finally recognizes the new paradigm shift in sales that have people do their shopping right from the comfort and privacy of their homes.  You still won’t be able to charge a Land Rover on your credit cards to shop for one online, but at least it is short of doing that.

With sites that allow consumers to do “what if” customization of their desired product, online consumers can have what they want sent to the nearest dealer and have it ready for a test drive.  The new Land Rover website makes this possible.  GP

Read more about the new Land Rover website at wheelsunplugged.com or you could try the website yourself at landrover.com.

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