Jaguar Land Rover is expanding its car dealerships in India.  The Luxury marque inherited from the British and now owned by one of India’s largest conglomerate, Tata Motors, Ltd, will operationalize five more JLR dealers this year as it sees economic recovery soaring with sustained increase in the demand for its premium marque, particularly its SUV line in the Land Rovers.

JLR’s sport-utility and sedan vehicles are expected to sell 250 vehicles in India in the nine months of operation ending March 31 as disclosed by Rajiv Dube, president in charge of Tata’s passenger car sales in New Delhi at a recent event marking the launching of Jaguar’s second dealership in India. Mumbai had its first dealership inaugurated in June last year.

Dube is quite optimistic in saying that  “Jaguar Land Rover being a thoroughbred British iconic brand would continue to hold an appeal for the Indian masses. The fact that these brands are not being made in India is itself an appealing factor.”

The new Indian dealerships are planned to open in the key cities of Bangalore, Hyderabad, Ludhiana and Chennai, Dube said.  There’s also a marketing plan to open a dealership in either Kochi or Pune, he further disclosed.

The world’s second fastest growing economy after China has earlier seen Jaguar, BMW (Bayerische Motoren Werke AG) as well as Daimler AG’s Mercedes-Benz boosting their marketing presence in India.

This happens as per capita incomes surge amidst a resurgent economy still reeling from the worldwide recession that is expected to end soon.

According to Merrill Lynch’s Wealth Management Group and Capgemini SA, the number of wealthy individuals with more than $1 million in financial assets is likely to more than triple by 2018 from 84,000 in 2008.  The optimistic outlook remains seems an observed reality despite the world recession that started that year.

The Land Rover marque had its pioneering all-terrain 4X4 vehicle in 1948 following WWII and  a year after India won its independence from mother Britain. It is considered the precursor of current SUVs that have been the road going craze preferred by families and executives over sedans and station wagons for the last decade.

Jaguar, on the other hand, is a race-pedigreed luxury sports car that has roots dating back to the 1920s in the same league as Porsche and became famous for its E-Type released in the 1960s and considered one of the most beautiful cars ever made.

Tata Motors was founded in 1945 as an engineering company that built India’s locomotives. Its parent company eventually grew to cover other industries like telecommunications and computers.  The conglomerate began to manufacture local indigenous cars like the Indica Hatchback towards the turn of the 21^st century. It bought out Jaguar Land Rover from the Detroit giant Ford Motor Co. in 2008.

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