Posts Tagged ‘Land Rover Freelander’

India to Assemble Land Rover Freelander

Thursday, July 15th, 2010

India’s largest automobile manufacturer Tata Motors plans to start local assembly of the Land Rover’s Freelander towards the end of 2010. Its Pimpri car manufacturing facilities near Pune is being retooled with the right machineries for assembly of the Land Rover model.  Its Jaguar Land Rover subsidiary plans to launch these locally assembled Freelanders by the middle of 2011 for the local markets.

Retrofitting the Local Factory

It was earlier learned that the same factory near Pune was being used by Mercedes Benz for assembly of some of its cars but have since transferred to its Chakan factory in Pune, leaving it free for the JLR to take over for its Freelander assembly.

Industry sources have intimated that Tata Motors is expected to begin trial assembly and production in December after investing around Rs 1.5 billion to retrofit the former Mercedes Benz factory.  The redesigned factory will have a capacity of 20 Freelanders per month but Tata Motors plan to assemble other cars under the Land Rover brand.

Industry experts are one is saying that the local assembly of the Freelander will have positive impact on its profitability to Tata Motors.  With cheaper labour cost, it means higher profit margins as the company has no plans of reducing the price tags of the local produced SUVs.

A First of its Kind

This is the first time that Jaguar Land Rover will have a local assembly plant outside of its factories in the UK.  The company remains undecided on whether to use the locally assembled Freelanders for its export markets.  But industry experts have opined this is the way to go with China as another option for its car manufacturing ventures.  Considering the increasing affluence of the Chinese middle class, there would be a much higher demand in China.  Tata Motors is seen to realize the cost benefits with imported CBU in India reaching 110% duties and taxes while CKU is only 40%.

The Freelander currently competes with the BMW X3 as well as the Audi Q5 for the mid-market segments for SUVs.  The Freelander currently has a sticker price of Rs 346,900 in Mumbai.  Domestic sales data is rather sparse by Mumbai’s Jaguar Land Rover office has sold 242 Land Rover cars for the 2009-2010 period.

It was in 2008 when Tata Motors acquired the Jaguar Land Rover marque from struggling Ford Motors. For a while, the JLR division continued to hemorrhage but the last 18 months have seen it reap significant profits as the marque reaped a 72% surge in sales in its UK markets recently.   There are currently four JLR distribution outlets in India with a recent Jaguar XJ outlet launched.

Enjoying the LANDROVERmax Festival

Wednesday, July 14th, 2010

Britain’s iconic 4X4 off-roader gets a toast with the LANDROVERmax, dubbed as “UK’s ultimate festival for Land Rover lovers.”  The event scheduled for the month of August, welcomes all types, models, colors, shapes and sizes of the 62-year old all-terrain, all-weather- all purpose 4X4 utility vehicle that is known as the father of the modern day sport utility vehicle or SUVs.

A Long Weekend for the Event


The LANDROVERmax event is expected to take place on a weekend stating on a Saturday, August 28 up to Monday August 30.  Day tickets cost £14 if purchased on any of the event days for adults, but if you get them in advance, it will only cost £10.   The long weekend promises to be a lot of fun combining camping, muddy entertainment and caravanning at the Stoneleigh Park, Warwickshire. There will be a parade of classic Land Rovers over the years and will include demonstrations of Land Rover owner and driver skills such as winching, off-roading and stunt driving.

Event Activities


Visitors to the event are enjoined to come in with their Land Rovers of whatever vintage and style and include modern day Range Rovers, Discovery and Freelanders.  They will have the rare opportunity to maneuver their own Land Rovers over an off-road terrain specially designed by the Land Rover Company and featuring what organizers promise to be an “exciting and challenging” course through wooded forests and hills.  For Land Rover owners who don’t want their prized possession soiled, this may not be for them.

The off-road course will each be one-hour sessions and will cost participants £12 per course which include the benefit of expert Land Rover marshals deployed to offer advice and assistance on the proper handling the Land Rovers through the tricky circuitous terrain.

The editorial team of the Land Rover Monthly publication will be on hand at all times during the sessions to provide off-road restoration assistance such as vehicle repairs and mechanical advice as well as showcasing some of the Land Rover vehicles featured in its magazine.

An alternate activity of Land Rover fans will have tent-pitching on the side or taking along a Land Rover caravan for three to six nights starting at £20 per night.  This is a value bargain at it already includes the entry ticket price to the LANDROVERmax shows.

Freelander vs Defender: Who gets the Royal Nod?

Wednesday, May 5th, 2010

If movies are to be believed, the Queen herself is in love with the Defender. Despite Charle’s insistence in buying newer rovers, she is quite at peace in driving her trusty military green colored Defender 101 when in her Balmoral estate.

She even assessed the damaged it sustained after she went rather too quickly over a stream joking that she was a trained mechanic during the war. This is contrast on what we have in mind when it comes to royal driving. I personally think that a stately Rolls-Royce is better fit for a queen.

But this is in the movie and the lines where delivered by actress Helen Mirren. On the other hand, the debate of Defender vs. Freelander must have been an on-going one for members of the royal household, who is known to own a fleet of Land Rover vehicles.

The Defender

The Land Rover Defender is a legendary Land Rover which was first introduced in 1948. By then, it was only known as the Land Rover. With the introduction of the different Land Rover SUVs and pick – ups in the 80s and 90s, it acquired the name the Defender to differentiate this utility vehicle from the “lifestyle” 4 wheel drives that the company also introduced.

It can then be considered the original Land rover and has been used for decades as a utility vehicle for many purposes. The Defender is a familiar fixture in many African safari movies as the ultra dependable all terrain vehicle for an expedition.

In real life, it is indeed the top choice for expeditions. It also has a wide variety of uses in agriculture, industry and the military. Some models and special editions can be used as fire engines. If your business is about inclement weathers, unforgiving terrain and have to hurdle ever changing conditions and situations, then the Defender is the right one for you.

And if you have an estate as vast as of that of the Queen, then for sure, you will come to love the Defender as a multi-purpose vehicle. So in a battle between the Freelander vs. Defender, you cannot fault the Queen if she so chooses the Defender.

The Freelander

The Land Rover Freelander is a consumer mini-SUV aimed at competing with the Toyota RAV 4 and the Honda CRV. It was introduced in 1997 in the UK and in 2001 in North America. It does depart from many Land Rover traditions. It has monocoque body, unlike the Defender, and is the same as many modern cars produced today.

It also spots a modern look that is rather consumerist than utilitarian. It is said to be not a “proper” Land Rover but simply a car. But it retains many of Land Rover’s outstanding features such the Hill Descent Control (HDC), the all wheel drive ability and its vulnerable component lifted way high out of harm’s way.

For sure, in a debate on Freelander vs. Defender, the young Royals would likely choose the better looking urban smart Freelander.

To know more about Land Rover Freelander visit: independent.co.uk

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